The relationship between advertising and promotion in brand strategy
by Robert A. Strang. With contributions by Robert M. Prentice and Alden G. Clayton
| Year of publication: |
1975
|
|---|---|
| Other Persons: | Strang, Roger A. (contributor) ; Prentice, Robert M. (contributor) ; Clayton, Alden G. (contributor) |
| Publisher: |
Cambridge, Mass. |
| Extent: | IX, 138 S. : graph. Darst. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 75,119 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004700326