The relationship between brand image and purchase intention : evidence from award winning mutual funds
Year of publication: |
2014
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Authors: | Wang, Ya-hui ; Tsai, Cing-fen |
Published in: |
The international journal of business and finance research : IJBFR. - Hilo, Hawaii : IBFR, ISSN 1931-0269, ZDB-ID 2536566-6. - Vol. 8.2014, 2, p. 27-40
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Subject: | Brand Image | Perceived Quality | Perceived Risk | Perceived Value | Purchase Intention | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Dienstleistungsqualität | Service quality |
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