The Relationship between Brand Image and Purchase Intention : Evidence from Award Winning Mutual Funds
Year of publication: |
2014
|
---|---|
Authors: | Wang, Ya-Hui |
Other Persons: | Tsai, Cing-Fen (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Investmentfonds | Investment Fund | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The International Journal of Business and Finance Research, Vol. 8 (2) pp. 27-40, 2014 Nach Informationen von SSRN wurde die ursprĂĽngliche Fassung des Dokuments 2014 erstellt |
Classification: | G1 - General Financial Markets ; M1 - Business Administration ; M5 - Personnel Economics |
Source: | ECONIS - Online Catalogue of the ZBW |
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