The relationship between casino corporate social responsibility and casino customer loyalty
Year of publication: |
2019
|
---|---|
Authors: | Chen McCain, Shiang-Lih ; Lolli, Jeffrey C. ; Liu, Emma ; Jen, Eric |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage Publishing, ISSN 2044-0375, ZDB-ID 2026139-1. - Vol. 25.2019, 4, p. 569-592
|
Subject: | casino | corporate social responsibility | customer loyalty | Glücksspiel | Gambling | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
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