The relationship between distribution and market share
Paul Farris, James Olver and Cornelis De Kluyver
| Year of publication: |
1989
|
|---|---|
| Authors: | Farris, Paul W. |
| Other Persons: | Olver, James M. (contributor) ; De Kluyver, Cornelis A. (contributor) |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 8.1989, 2, p. 107-128
|
| Subject: | Push pull model | Marketing | Vertriebsweg | Distribution channel | Markenartikel | Brand | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Kommentare S. 128 - 132 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001090752