The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
Year of publication: |
2013
|
---|---|
Authors: | Stremersch, Stefan ; Landsman, Vardit ; Venkataraman, Sriram |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 32.2013, 1, p. 89-110
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | pharmaceutical marketing | advertising | requests | prescriptions | sociodemographics | minorities | race/origin | DTCA |
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