The relationship between online chatter and firm value
Year of publication: |
2012
|
---|---|
Authors: | McAlister, Leigh ; Sonnier, Garrett ; Shively, Tom |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 1-12
|
Subject: | Virales Marketing | Viral marketing | Computerunterstützung | Computerized method | Verkaufsförderung | Sales promotion | Kapitaleinkommen | Capital income | Unternehmenswert | Firm value |
-
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan, (2016)
-
Dost, Florian, (2019)
-
Anand, Manoj, (2018)
- More ...
-
The relationship between online chatter and firm value
McAlister, Leigh, (2012)
-
Model selection in spline nonparametric regression
Wood, Sally, (2002)
-
Estimating the value of brand-image associations : the role of general and specific brand image
Sonnier, Garrett, (2011)
- More ...