The relationship between power and dependence in marketing channels
Year of publication: |
2004
|
---|---|
Authors: | Zhuang, Guijun ; Zhou, Nan |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 38.2004, 5/6, p. 675-693
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Channel members | Marketing strategy | Channel relationships | China |
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