The relationship between resources and market coverage in small local internet retailing
Year of publication: |
2015
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Authors: | Cho, Yun Kyung |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 7, p. 597-616
|
Subject: | e-IT competence | Resource-based view | e-Service agility | Market coverage | Small internet retailing | Cross-disciplinary perspectives | Ressourcenorientierter Ansatz | Electronic Commerce | E-commerce | Internet | KMU | SME | Einzelhandel | Retail trade | Online-Handel | Online retailing | Wettbewerbsvorteil | Competitive advantage |
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