The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
Year of publication: |
2012
|
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Authors: | Park, Jaehong ; Gu, Bin ; Lee, Hoonyoung |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 253-261
|
Subject: | Online Word-of-Mouth | Multiple information sources | Interaction effect | Third-party hosted WOM sources | Virales Marketing | Viral marketing | Einzelhandel | Retail trade | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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