THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS
Year of publication: |
2010
|
---|---|
Authors: | MOISESCU, Ovidiu I. ; ALLEN, Brad |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 5.2010, 4, 4
|
Publisher: |
Economic Publishing House |
Subject: | behavioral intend | brand loyalty | extended loyalty | loyalty essence |
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