The relationship marketing view of the customer and the service dominant logic perspective
Thomas W. Gruen; Joerg S. Hofstetter
Year of publication: |
2010
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Authors: | Gruen, Thomas W. ; Hofstetter, Joerg S. |
Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 23744492. - Vol. 4.2010, 4, p. 231-245
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