The relationship of actual and predicted sales and profits in new-product introductions
Year of publication: |
1967
|
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Authors: | Tull, Donald S. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 40.1967, 3, p. 233-250
|
Subject: | Betriebskapazität | Innovation | Unternehmungsgewinn |
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