The relationships among brand equity, culinary attraction, and foreign tourist satisfaction
Year of publication: |
October-December 2016
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Authors: | Liu, Chih-Hsing Sam |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 7/9, p. 1143-1161
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Subject: | Brand equity | culinary attraction | satisfaction | night market | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Gastronomie | Restaurant industry | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Taiwan |
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