The relative impact of competitiveness factors and destination equity on tourist's loyalty in Koh Chang, Thailand
Panisa Mechinda; Sirivan Serirat; Nongluck Popaijit; Aurathai Lertwannawit; Jirawat Anuwichanont
| Year of publication: |
2010
|
|---|---|
| Authors: | Mechinda, Panisa ; Serirat, Sirivan ; Popichit, Nongluck ; Lertwannawit, Aurathai ; Anuwichanont, Jirawat |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 9.2010, 10, p. 99-114
|
| Subject: | Thailand | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Wettbewerb | Competition | Tourismus | Tourism | Destinationsmanagement | Destination management | Internationaler Tourismus | International tourism |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009308477