The relevance of cultural aspects in cross cultural management in multinational companies
Alberto Ferraris, Marco Longo and Marco Warsitzka
| Year of publication: |
2016
|
|---|---|
| Authors: | Ferraris, Alberto ; Longo, Marco ; Warsitzka, Marco |
| Published in: |
Managing globalization : new business models, strategies and innovation. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 978-1-4438-8897-4. - 2016, p. 50-76
|
| Subject: | Interkulturelles Management | Cross-cultural management | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011492290