The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility
Year of publication: |
2007
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Authors: | Lafferty, Barbara A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 60.2007, 5, p. 447-453
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