The religious dimensions of advertising
Tricia Sheffield
| Year of publication: |
2006 ; 1. ed.
|
|---|---|
| Authors: | Sheffield, Tricia |
| Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
| Subject: | Werbung | Advertising | Religion | Kapitalismus | Capitalism | Konsumgesellschaft | Consumer society | USA | Verbraucherverhalten | Les formes élémentaires de la vie religieuse |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 190 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enth. Literaturverz. (S. [179] - 184) und Index Online-Ausg. u.d.T.: The religious dimensions of advertising Teilw. auch in: Religion and American culture ; 2 Totemic desiresWorshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising. |
| ISBN: | 1-4039-7470-5 ; 978-1-4039-7470-9 |
| Classification: | Marketing ; Religion, Magie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003296111