The renaissance of Commandaria : a strategic branding presciptive analysis
Year of publication: |
2011
|
---|---|
Authors: | Vrontis, Demetris ; Thrassou, Alkis |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 4.2011, 4, p. 302-316
|
Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Weintraube | Grapes | Weinbau | Wine industry | Zypern | Cyprus |
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