The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!
Year of publication: |
2010
|
---|---|
Authors: | Meiners, Norbert H. ; Schwarting, Ulf ; Seeberger, Bernd |
Published in: |
International Journal of Business and Economic Sciences Applied Research (IJBESAR). - Department of Business Administration, ISSN 2408-0101. - Vol. 3.2010, 2, p. 79-97
|
Publisher: |
Department of Business Administration |
Subject: | word of mouth | word-of-mouth marketing | evangelism marketing | social media | internet marketing |
-
Meiners, Norbert H., (2010)
-
Antecedents of word-of-mouth communication and purchase intention on Facebook
Anastasiei, Bogdan, (2018)
-
Engaging Customers Through Online Participation in Social Networking Sites
Kujur, Fedric, (2017)
- More ...
-
Meiners, Norbert H., (2010)
-
Meiners, Norbert H., (2010)
-
Meiners, Norbert H., (2010)
- More ...