The repertory grid technique as a customer insight method
David Ian Baxter, Keith Goffin, and Marek Szwejczewski
| Year of publication: |
2014
|
|---|---|
| Authors: | Baxter, David Ian ; Goffin, Keith ; Szwejczewski, Marek |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 57.2014, 4, p. 35-42
|
| Subject: | Customer insight | New product development | Repertory grid |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383857