The Reputable Firm : How Digitalization of Communication Is Revolutionizing Reputation Management

by Pekka Aula, Jouni Heinonen

Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.

MoreLess

Year of publication:	2016
Authors:	Aula, Pekka
Other Persons:	Heinonen, Jouni (contributor)
Publisher:	Cham : Springer
Subject:	Reputation \| Firmenimage \| Corporate reputation \| Unternehmen \| Öffentlichkeitsarbeit \| Social Media
Description of contents:	Description [swbplus.bsz-bw.de]

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online-Ressource (XII, 214 p. 26 illus., 6 illus. in color, online resource)
Series:	Management for Professionals SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record ReputationDigital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.
ISBN:	978-3-319-22008-6 ; 978-3-319-22007-9
Other identifiers:	10.1007/978-3-319-22008-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014017971