The reputational landscape
Charles J. Fombrun and Cees B. M. Van Riel
| Year of publication: |
2003
|
|---|---|
| Authors: | Fombrun, Charles J. ; Riel, Cees B. M. van |
| Published in: |
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology. - London [u.a.] : Routledge, ISBN 978-0-415-28420-2. - 2003, p. 223-233
|
| Subject: | Reputation | Firmenimage | Corporate reputation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001761968