The resource-based view (RBV) and the industrial organization theoretical frameworks : are both required to explain export marketing performance?
Craig C. Julian
| Year of publication: |
2014
|
|---|---|
| Authors: | Julian, Craig C. |
| Published in: |
Research handbook on export marketing. - Cheltenham, UK : EE, Edward Elgar Publishing, ISBN 1-78195-438-0. - 2014, p. 287-304
|
| Subject: | Internationales Marketing | International marketing | Performance-Messung | Performance measurement | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473484