The "response-to-failure" scale : predicting behavior following initial self-control failure
Yael Zemack-Rugar, Canan Corus, and David Brinberg
| Year of publication: |
2012
|
|---|---|
| Authors: | Zemack-Rugar, Yael ; Corus, Canan ; Brinberg, David |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 996-1014
|
| Subject: | Beschwerdemanagement | Complaint management | Kaufsucht | Compulsive buying | Rationalität | Rationality | Emotion | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688748