The retargeting playbook : how to turn web-window shoppers into customers
Year of publication: |
2014
|
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Authors: | Berke, Adam ; Fulton, Greg ; Vaccarello, Lauren |
Publisher: |
Hoboken, New Jersey : John Wiley & Sons |
Subject: | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Online-Werbung | Zielgruppe |
Extent: | 1 online resource (191 pages) illustrations |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on print version record. Includes index. |
ISBN: | 978-1-118-88101-9 ; 978-1-118-88116-3 ; 978-1-118-83264-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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