The revolution in test marketing - From tradition to experimentation
David K. Hardin
| Year of publication: |
1968
|
|---|---|
| Authors: | Hardin, David K. |
| Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - 1968, 2, p. 605-616
|
| Subject: | Marktforschung | Versuchsmarkt |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003570663