The Richmond what? : the naming of a minor league baseball franchise
Year of publication: |
2011
|
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Authors: | Dwyer, Brendan ; Le Crom, Carrie W. ; Tomasini, Nathan ; Smith, Gregory A. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 20.2011, 1, p. 56-64
|
Subject: | Franchising | Profisport | Professional sports | Ballsport | Ball game |
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