The rise of the chief marketing technologist
by Scott Brinker and Laura McLellan
| Year of publication: |
2014
|
|---|---|
| Authors: | Brinker, Scott ; McLellan, Laura |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 92.2014, 7/8, p. 82-85
|
| Subject: | Marketingmanagement | Marketing management | IT-gestütztes Marketing | Computer-assisted marketing | Führungskräfte | Managers | Anforderungsprofil | Occupational profile |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382005