The rise of the digital omnivore : what it means for advertisers, publishers, and app developers
Gian M. Fulgoni
| Year of publication: |
2015
|
|---|---|
| Authors: | Fulgoni, Gian M. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 2, p. 115-119
|
| Subject: | Internetnutzung | Internet usage | Mobile Anwendung | Mobile application | Werbung | Advertising | Zielgruppe | Target group | Technischer Fortschritt | Technological change |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296273