The Risk of Programmatic Advertising : Effects of Website Quality on Advertising Effectiveness
Year of publication: |
2020
|
---|---|
Authors: | Shehu, Edlira |
Other Persons: | Abou Nabout, Nadia (contributor) ; Clement, Michel (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Website | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (39 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 21, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3524447 [DOI] |
Classification: | M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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