The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Anupama Ambika, Russell Belk, Varsha Jain, Rajneesh Krishna
| Year of publication: |
2023
|
|---|---|
| Authors: | Ambika, Anupama ; Belk, Russell W. ; Jain, Varsha ; Krishna, Rajneesh |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 5, p. 1112-1127
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Digitalisierung | Digitization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457684