The role of customer networking capability effectiveness in enhancing the salespeople's performance in small and medium enterprises
Year of publication: |
2020
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Authors: | Udayana, Ida Bagus Nyoman ; Farida, Naili |
Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 12.2020, 1, p. 30-40
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Subject: | Adaptive selling | Effectiveness of customer networking capability | Interaction quality | Perceived interpersonal skill | KMU | SME | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Unternehmensnetzwerk | Business network | Dienstleistungsqualität | Service quality |
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