The role of advertising in consumer emotion management
Year of publication: |
2012
|
---|---|
Authors: | Kemp, Eyria ; Bui, M̃y ; Chapa, Sindy |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 2, p. 339-353
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Emotion |
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