The role of advertising in high-tech medical procedures : evidence from robotic surgeries
Tae Jung Yoon and TI Tongil Kim
Year of publication: |
2024
|
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Authors: | Yoon, Tae Jung |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 1, p. 97-115
|
Subject: | health care marketing | advertising | causal inference | public policy | Werbung | Advertising | Roboter | Robot | Gesundheitsmarketing | Health care marketing | Gesundheitspolitik | Health policy | Hochtechnologie | High technology | Gesundheitswesen | Health care system | Krankenhaus | Hospital |
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