The role of approach-avoidance asymmetries in motivated belief formation and change
Frank R. Kardes and Maria L. Cronley
| Year of publication: |
2005
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|---|---|
| Authors: | Kardes, Frank R. ; Cronley, Maria L. |
| Published in: |
The why of consumption : contemporary perspectives on consumer motives, goals and desires. - London [u.a.] : Routledge, ISBN 0-415-31617-0. - 2005, p. 81-97
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| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003932975