The role of artificial intelligence to empower and leverage brands
Carlos R. Cunha, João Pedro Gomes, Vítor Mendonça
| Year of publication: |
2024
|
|---|---|
| Authors: | Cunha, Carlos Rompante ; Gomes, João Pedro ; Mendonça, Vítor |
| Published in: |
AI innovation in services marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-2153-9. - 2024, p. 27-47
|
| Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2153-9.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014557830