The Role of Attitude Strength in Marketing Intelligence Use Concerning Customer Satisfaction
Year of publication: |
2001
|
---|---|
Authors: | Birgelen, M. van ; Ruyter, K. de ; Wetzels, M. |
Institutions: | Eindhoven Centre for Innovation Studies (Ecis), Technische Universiteit Eindhoven |
Subject: | attitude | marketing | customer satisfaction |
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