The role of brand attachment strength in higher education
Year of publication: |
August 2016
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Authors: | Dennis, Charles ; Papagiannidis, Savvas ; Alamanos, Eleftherios ; Bourlakis, Michael |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 3049-3057
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Subject: | Higher education institution | University | Brand image | Brand attachment strength | Brand equity | Markenimage | Markenführung | Brand management | Hochschule | Konsumentenverhalten | Consumer behaviour |
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