The role of brand commitment in the retail sector : the relation with open innovation
Year of publication: |
2021
|
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Authors: | Siqueira, Jose Ribamar ; Peña-García, Nathalie ; Horst, Enrique ter ; Molina, German ; Villamil, Monica |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 7.2021, 2, Art.-No. 154, p. 1-23
|
Subject: | branding | front-line employees | retail | brand-commitment | role clarity | job satisfaction | Einzelhandel | Retail trade | Arbeitszufriedenheit | Job satisfaction | Markenführung | Brand management | Großbritannien | United Kingdom | Mitarbeiterbindung | Employee retention | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc7020154 [DOI] hdl:10419/241737 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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The role of brand commitment in the retail sector: The relation with open innovation
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The role of brand commitment in the retail sector: The relation with open innovation
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