The role of brand experience and student engagement in the creation of brand equity in a higher education context
Year of publication: |
2022
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Authors: | Muhammad Waqas |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 34.2022, 4, p. 451-474
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Subject: | brand equity | brand experience | higher education institution | Student engagement | Hochschule | Higher education institution | Markenführung | Brand management | Studierende | Students | Markenimage | Brand image |
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