Customer experience : a systematic literature review and consumer culture theory-based conceptualisation
Muhammad Waqas, Zalfa Laili Binti Hamzah, Noor Akma Mohd Salleh
| Year of publication: |
2021
|
|---|---|
| Authors: | Muhammad Waqas ; Zalfa Laili Hamzah ; Noor Akma Mohd Salleh |
| Published in: |
Management review quarterly. - Berlin : Springer, ISSN 2198-1639, ZDB-ID 2743833-8. - Vol. 71.2021, 1, p. 135-176
|
| Subject: | Customer experience | Literature review | Consumer culture theory | Online experience | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11301-020-00182-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012432250