The Role of Brand Identity in the Brand Management Process : Brand Identity Models
Year of publication: |
2023
|
---|---|
Authors: | Tőkés, Gyöngyvér |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 5, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.4318589 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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