The role of branding in the value chain
Year of publication: |
2008
|
---|---|
Authors: | Glaser, Stan |
Other Persons: | Glaser, Stan (ed.) |
Published in: |
International Journal of Physical Distribution & Logistics Management. - Emerald Group Publishing Limited, ISSN 0020-7527, ZDB-ID 2032079-6. - Vol. 38.2008, 9, p. 726-736
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Brands | Supply and demand | Value chain | Procurement | Mission statements |
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