The role of conflicting online reviews in consumers' attitude ambivalence
Year of publication: |
2020
|
---|---|
Authors: | Siddiqi, Umar Iqbal ; Sun, Jin ; Akhtar, Nadeem |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 40.2020, 13/14, p. 1003-1030
|
Subject: | Attitude ambivalence | conflicting online review | interpersonal informational influence | travel website | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Website | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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