The role of consideration sets in brand choice: the moderating role of product characteristics
Jung-Chae Suh
Year of publication: |
2009
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Authors: | Suh, Jung-chae |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 6, p. 534-550
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Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Markenimage | Brand image | Multivariate Analyse | Multivariate analysis | Theorie | Theory | China | Schweden | Sweden |
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