The role of consumer personality trait and brand personality trait in creating customer experience
Year of publication: |
September 2016
|
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Authors: | Mann, Bikram Jit Singh ; Rawat, Jyoti |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 3, p. 23-42
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Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Persönlichkeitsmerkmal | Personality trait | Beziehungsmarketing | Relationship marketing |
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