The role of context in assessing international marketing opportunities
Year of publication: |
2011
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Authors: | Douglas, Susan P. ; Craig, C. S. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 2, p. 150-162
|
Subject: | Internationales Management | International management | Internationaler Markteintritt | International market entry | Internationale Marktsegmentierung | International market segmentation | Konsumentenverhalten | Consumer behaviour |
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