The role of customer contact employees as external customers : a conceptual framework for marketing strategy and future research
Year of publication: |
2008
|
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Authors: | Dabholkar, Pratibha A. ; Abston, Kristie A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 9, p. 959-967
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Subject: | Kundenservice | Customer service | Arbeitszufriedenheit | Job satisfaction | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management |
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