Does consumers' personal involvement have an influence on store brand buying proneness?
Year of publication: |
2013
|
---|---|
Authors: | Gendel-Guterman, Hanna ; Levy, Shalom |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 7, p. 553-562
|
Subject: | Buying intention | Grocery shopping | Personal involvement | Store brand | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Markenführung | Brand management | Markenartikel | Brand | Einzelhandel | Retail trade | Markenimage | Brand image | Lebensmitteleinzelhandel | Food retailing |
-
Winter, Sophie T., (2019)
-
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa, (2015)
-
Jayakrishnan, S., (2016)
- More ...
-
Does advertising matter to store brand purchase intention? : a conceptual framework
Levy, Shalom, (2012)
-
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna, (2018)
-
Gendel-Guterman, Hanna, (2017)
- More ...